Dayton Beer Company
Branding, Packaging, and Web Design
The Dayton Beer Company, a Dayton, Ohio-based brewery, is
renowned for its commitment to crafting high-quality beer using traditional methods and locally sourced ingredients. Emphasizing community involvement and sustainability, these values shaped
my concept for the brewery's latest creation, Trail Town Hard Seltzer.
Drawing inspiration from Dayton's avid trail culture, I integrated iconic
city features such as Wright-Patterson Air Force Base, the Metroparks, and scenic trails, capturing the essence of outdoor pursuits that define the city, into the product's design.
Packaging Design & Process
Inspired by a rustic, outdoorsy theme, I created a gender-neutral mood board for outdoor enthusiasts. I then translated these concepts into sketches, exploring diverse layouts and design directions. Experimenting with different color palettes on the computer, I refined the design to bring the envisioned aesthetic to life.
moodboard
sketches
rough drafts
final can design
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Advertising
Design
I incorporated elements from the can design to create a
cohesive advertising style for Trail Town Hard Seltzer.
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Social Media Design
The social media design for Trail Town Hard Seltzer draws heavy inspiration from the advertising campaigns, ensuring a cohesive brand experience across platforms.
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Web Design
When translating the Trail Town branding into a web format, my aim was to seamlessly integrate captivating photography while maintaining cohesiveness with the brand's established style.
